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PUBLISHED ON 2026-05-03

Termly Alternative: A Free, No-Signup Comparison (2026)

Paid$14+Free$0

Termly is the most widely-used privacy policy generator on the market — over 2 million businesses, coverage of 30 privacy laws, deep WordPress and Shopify integrations. It is a serious product with real engineering behind it. So why are you reading a page about alternatives?

Usually for one of three reasons: the free plan is more limited than expected, the paid plans start at $14/month per website and add up across multiple sites, or the signup-and-account model just adds friction you didn't want. This page is an honest comparison — including the parts where Termly is genuinely the better choice. We make a free competing product, so take the bias as a given, but we'll be specific about what Termly does that we don't.

Side-by-side at a glance

What you care about Termly Legal Policy Generator
Price (basic privacy policy) Free with signup, with limitations $0, no signup
Price (full feature set) $14-20/month per website $0
Account / email signup required Yes No
Privacy laws covered 30 (broadest in the category) GDPR, CCPA, plus all 20 active US state laws
Document types available ~10 generators 23 generators + 60 industry-specific templates
Cookie consent management platform Yes (paid tier) Cookie banner generator only — no live consent management
Auto-update when laws change Yes (paid tier) Manual — regenerate when needed
WordPress / Shopify plugin Yes No — copy-paste HTML
Multilingual policy export Yes (paid tier) Single language per generation
HTML embeddable output Yes Yes
Edits stored / re-editable Yes (in account) Local browser only (Policy History)

Where Termly is genuinely the better choice

If any of the following describes your situation, Termly is the right call and you should not switch:

  • You need a Consent Management Platform (CMP), not just a static cookie banner. Termly's CMP performs real cookie scanning, blocks third-party scripts until consent, records each consent decision in an audit log, and honors regional opt-out signals automatically. A static cookie banner — which is all our free generator produces — is enough for most basic sites, but it is not enough if you're running paid ads at scale, processing EU sensitive data, or facing a regulator who wants to see consent records.
  • You want policies that auto-update when laws change. Termly maintains your live policy URLs and pushes updates when a regulation changes. Our generator gives you a snapshot you regenerate yourself — fine for solo founders who skim privacy news, less ideal for compliance-as-a-checkbox setups.
  • You're managing multiple unrelated brands. Termly's account model lets you organize policies by website, with version history per site. Our model assumes one document at a time — workable for a few sites, not great for an agency managing thirty.
  • You need policies in 5+ languages with synchronized updates. Termly handles this; we don't.
  • You're at a stage where "we use Termly" is itself a procurement signal. Enterprise buyers and serious investors sometimes want to see a paid compliance vendor in the stack. Termly clears that bar; a free generator does not.

Where the free path is the better choice

The opposite is also worth being clear about. If most of these describe you, the free option is genuinely better — not "good enough," better:

  • You run one to a handful of sites and just need correct documents. A privacy policy is a privacy policy. The clauses required under GDPR, CCPA, and the US state patchwork are the same regardless of who generated them. If your needs don't include the live-CMP and auto-update features, you are paying $14-20/month for output you can get for free.
  • You don't want an account. Our generators run entirely client-side. No email collection, no account, no upsell email sequence. You arrive, answer questions, copy your policy, leave.
  • You want documents Termly doesn't offer. Termly focuses on the most common 10 documents. We have 23, including AI Ethics Policy, Data Breach Notification, Employee Privacy Policy, Newsletter Policy, Affiliate Disclaimer, Social Media Policy, SLA, AUP, DMCA, EULA, NDA, DPA, Accessibility Statement, and HIPAA Notice — most of which require an upgrade or a separate tool on Termly.
  • You're a solo founder, side-project builder, or pre-revenue startup. The compliance bar is the same as for larger businesses, but the ability to absorb $200+/year in compliance subscriptions is not. Free covers the same legal ground.
  • You want industry-specific templates out of the box. Our 60 industry pages cover SaaS, e-commerce, healthcare, fintech, edtech, and dozens of niches with industry-specific clauses — Termly's flow is more general-purpose.

Pricing comparison over a year

For a single website on Termly's Pro+ plan ($20/month per website), one year of compliance documentation costs $240. Across three brands, $720. Across an agency portfolio of ten sites, $2,400.

The same documents — generated, exported, and pasted into your sites — cost $0 with our generators. The trade-off is that you are responsible for re-generating when laws change. If you read this site's blog or any privacy law tracker (IAPP, Secure Privacy, your jurisdiction's DPA newsletter), you will know when to regenerate. That habit is the price of free.

How to migrate from Termly to a free generator

If you've decided to switch, the migration is mechanical:

  1. Generate your new policy with our Privacy Policy Generator. Use the same business details, product description, and data practices — the output will cover the same regulations.
  2. Copy the HTML output and paste it into your existing privacy policy page. Keep the URL the same so your existing backlinks and search engine rankings are preserved.
  3. Repeat for any other Termly-managed documents: Terms of Service, Cookie Policy, Cookie Banner, Disclaimer.
  4. If you used Termly's CMP, decide whether you genuinely need a CMP. If yes, evaluate other CMP options independently (Cookiebot, OneTrust, Usercentrics) — our generator produces a static banner only. If no, install the static banner from our Cookie Banner Generator.
  5. Cancel your Termly subscription. Set a calendar reminder to re-check your policies once a quarter — most privacy law updates roll out predictably (CCPA changes in January, EU directives announced months ahead) and a quarterly cadence is sufficient for most businesses.

What about iubenda, TermsFeed, and FreePrivacyPolicy?

Briefly, since the comparison logic is similar:

  • iubenda is the international-focused alternative. Stronger in EU markets, multilingual focus, around $29/year for a basic plan. Their pitch is that their policy reflects how your business actually operates rather than a fixed template — fair claim for medium-to-large businesses, less material for small businesses where the template-based approach is sufficient.
  • TermsFeed uses a one-time-fee model rather than subscription. If you want to pay once and never think about it, TermsFeed is the cleanest paid option — but you handle updates yourself, just like with the free path.
  • FreePrivacyPolicy is the closest direct competitor on the "free" wedge. The output is broadly comparable; their UX includes more upsells than ours, and their generator catalog is narrower than our 23 documents.

Try the free path

The honest test: spend ten minutes generating a privacy policy with our free generator. Compare the output to whatever you have today. If it covers the same laws and the same data practices — and it should — you have your answer.

For everything you'd otherwise need a paid plan to access, start here:

Or run your existing site through the Legal Page Checker first to see what's actually missing.